Similar to their Apollo Cheese label, Australia’s Fresh Cheese Company felt that Jaicrox was being lost in the market, due to
an outdated and un-captivating brand. At WHYFOR, we undertook extensive research to determine what sets Jaicrox apart from its competitors. Based on this, we established a vibrant, stylized and modern brand that not only redefined Jaicrox’s place in the market,

but also created a uniquely defined label under
the Fresh Cheese Company. Stylized photography, product packaging and variety publications are just some of the tools that WHYFOR developed to launch Jaicrox back into the market and onto cheese
platters across Australia.