Apollo Cheese is a product of Fresh Cheese Company, one of Australia’s leading cheese manufacturers. The company is a leader in the exclusive art of specialty cheese production, but felt that their Apollo range was dated, out of synch with their competitors in the market place, and did not captivate the uniqueness of their product. The ‘Apollo’ brand required a fresh and modern spin.

Here at WHYFOR, we explored the visual language that reflected the adventurous flavours, ideas, and journey behind each product. Through clear art direction and stylized photography, we re defined the product identity, and Apollo Cheese re launched itself into the market place as a fun, vibrant alternative for your cheese platter.